Marketing & Project Management

Strategic marketing management

The goal of marketing is building sustainable business: the creation of value for a firm’s stakeholders through the delivery of customer value. This requires a solid understanding of customers and competitors, as well as the development of a superior customer value- and brand proposition

Managing the brand for profit

Creating and maintaining a brand is a long term, demanding process. Transforming this effort into a key advantage for current and future business represents a great opportunity. Whilst protecting your total brand identity, the centralization of brand ownership is an enabler to manage the brand for profit.

Make the brand a business
Start a brand company
Manage the brand for profit

Project management: a critical success factor

Many companies and organizations are facing unprecedented levels of change. Leading-edge firms understand the vital role of project management as critical success factor to make it happen. The project manager has to connect the broader strategic picture to the people, time, cost and quality dimension in order to drive successful delivery on the ground.

Wim Bastiaens

Wim Bastiaens has over 18 years of international management experience in leading Fortune 100 companies including Shell, AB Inbev and IBM.

His mix of industry experience enables him today to help clients develop and implement strategic projects that build market leadership, drive growth and financial performance. He is primarily consulting for larger corporations in various sectors and industries.

Mr. Bastiaens started his career in sales at Hilton International in 1994 and rapidly stepped into marketing management at Royal Dutch Shell. Here he became Marketing Manager for Shell France and the Benelux countries, winning an executive Vice-President award for a new segment market strategy, which significantly improved business results at low cost-to-serve. Later-on he is appointed
Brand Manager for Shell Brands International in Switzerland, working on corporate positioning, brand licensing schemes and strategic partnerships. In addition he led projects in streamlining global business processes reducing overall OPEX with $ 2 billion.

Early 2005 Mr. Bastiaens joined AB Inbev, the world’s largest beer brewer, as Director Global Research and Insights. Created as a new, worldwide department he built global capabilities and connected market insights with brand strategy and business planning.

Mid 2008 he took-on the next challenge as Territory Marketing Leader for the Benelux countries at IBM, exploring new grounds by working-out a global pilot to unlock the $ 7.2 billion services opportunity in the SME segment.

Wim Bastiaens is a Belgian citizen, received a Master in Communication Sciences from Ghent University (Belgium) and studied Marketing- and Business Management at the Vlerick Business School (Belgium) and IMD (Switzerland).

Marketing & Project Management

Training tomorrow’s leaders

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